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Business enterprises, whether big or small, involved in internet marketing recognize the importance of search engine optimization for overall success. Hence entrepreneurs often compare and evaluate SEO services that are done in-house or outsourced. Most commonly, comparison is done in terms of costs and quality of work. In this article we’ll analyze the different factors to consider when deciding whether you want in-house SEO or outside SEO.There are many advantages and disadvantages of in-house SEO and SEO outsourcing. As in-house SEO experts know everything about the business, it becomes easy to know the market and overcome challenges efficiently. Moreover, in-house SEO experts can concentrate on a single website to generate the best results. Also, in-house SEO gives complete control of the SEO strategies to the company executives.In the case of SEO outsourcing you can benefit from the service of a professional team with great experience. This SEO service also caters to the diverse needs of clients without time lag using advanced infrastructure. Thus your business can save resources and time and maintain an edge over competitors.In-house and Outsourced SEO – A ComparisonInfrastructure with advanced technologies – Overhead charges to set up and maintain an in-house SEO facility is comparatively very high. On the other hand, an SEO agency already has an infrastructure with the latest tools and techniques.
Professional qualification of SEO experts – A professional SEO company has a team of experts with a wider perspective and experience.
Cost for hiring employees – Cost for hiring a full-time SEO expert sometimes becomes a great burden for the business. But in the case of SEO outsourcing, often rates are quoted depending on the type of project. Hence it is necessary to compare the relative costs of in-house SEO and outsourced SEO depending on the business budget per annum.
Budget – Affordable SEO services provided that stay within your budget.
Time – Time-bound SEO services enhance overall business success.
Accuracy and quality of work – Research of suitable keywords and phrases, website design with dynamic content, link building, directory listing and website review come under SEO services. Delivery of projects with precision helps to place your website at top positions in search engine result pages. A professional firm can help you achieve this more easily.Other influential factors that determine the cost of SEO services are market value, research of popular keywords, brand promotion and requirement of various social media marketing strategies.Search for an Established SEO CompanyA professional SEO company can assure trustworthy services to satisfy your requirements. Choose an affordable SEO firm that offers customized services to associate with you and help you achieve business targets effortlessly. Consider important factors when comparing costs of in-house and outsourced SEO and this will help you decide on the right option that will work best in your favor.

As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business.For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.So Google first position on page one is the bench mark that most business owners have in their minds. Frequently when dealing with most seo companies they will inform you that this mind-set is pre-programmed for failure.All six of the seo companies I fired insisted when they signed up for their monthly retainer fees,that to achieve a first position listing on Google is a 9 to 18 month task for any new web site. Numerous reasons were given for this, but after you learn about internet seo and how it works, you soon realise this is factually incorrect.In my experience employing a proven internet seo writing guru can get you high rankings in a relatively short time frame. The problem is finding a proven internet seo writing guru is very difficult because they are frequently snatched up by the larger seo companies.However with the proliferation of businesses expanding on the internet it is becoming more common place to source a writing guru to produce all your online writing content and internet seo proofreading at a very realistic seo price.This article is only focussed on natural organic growth positioning from producing written articles for organic search engine positioning.Writing guru top 5 seo secrets by the international business guru describes how retaining the services of a writing guru to promote your online sales & marketing, or internet seo can help grow your business exponentially at a great seo price.Business gurus are actively promoting a writing guru for writing content to slay online business competitors at great writing rates. A tech guru doesn’t have the internet seo proofreading skills to succeed.The following top 5 seo secrets are just some areas for consideration.#1 What Business Clients WantMost clients want first page Google positioning at a reasonable seo price. Any professional internet seo writing guru or tech guru will advise you that prospective customers are 4 to 6 times more likely to buy from a company who feature on the left hand natural organic growth side of the search engine page than from companies featuring on the right hand side as PPC or sponsored links.The first top 5 seo secrets from the international business guru is to employ a proven writing guru who understands how to achieve this by producing clever writing content and keen key word/phrase proofreading skills. A select number of business gurus will be able to point you towards a skilled writing guru who charges reasonable writing rates for your online writing marketing and writing media.#2 Internet SeoIf you want your business to explode with sales on the internet, then the two most common methods are internet seo sometimes called natural organic growth positioning, which shows up on the left hand side of your screen when you type in a key word or phrase. The second is pay per click, known as PPC, or sponsored links. These typically appear on the right hand side of your screen and sometimes above the organic growth positions.Natural organic growth positioning requires someone like an internet seo writing guru to write an article about you or your business. All search engines proclaim they exist first and foremost as information directories.They like to provide informative articles for their online customers. Always check your writing content and proofreading and ensure your tech guru sources all your online writing marketing and writing media at a competitive seo price because the international business guru advises writing rates can vary significantly.Business gurus advise the idea, is to write an article that is so credible that all the search engines recognise its value to their customers and it places high on the organic growth positioning.#3 Writing ContentThe international business guru suggests the success of writing marketing or writing media articles for internet seo comes down to the quality of the writing content.Sometimes a writing guru will team up with a tech guru to ensure absolute top quality information is included in the article and that the proofreading is quality as well. Many business gurus foolishly maintain a blinkered approach to the seo price and writing rates when they should be focussing on the quality of the writing content.#4 Tech Guru ProofreadingOne of the top 5 seo secrets that all seo business gurus should be aware of the differences required by a writing guru for proofreading internet seo writing content. Writing internet seo content is very different to conventional business writing marketing or writing media. For example the international business guru states that one of the top 5 seo secrets is that an online writing guru may deliberately instruct the tech guru to allow some key word or key phrase spelling mistakes to remain in the article.Although this flies in the face of conventional offline marketing, any skilled writing guru will have researched the online search phrases and if enough people key in a search word, or phrase which they spell incorrectly, then the writer will want to capture those search readers.This is just one of the top 5 seo secrets that dictates a proven writing guru can command good writing rates without charging their clients an extortionate seo price,#5 Writing RatesThis is the greatest one of the top 5 seo secrets, for which the international business guru advises the following. When you consider internet seo, writing content, writing marketing, writing media, proofreading and writing rates, you will never find a consistency from one writing guru to another.When considering seo price, it’s best to focus on the quality of the article produced for you and the position or positions it has attained in the natural organic growth positioning.

IntroductionIn the competitive world of today, every company seeks to have the best talent around. This is the reason that it has become extremely difficult for the employees to get into any company. But as far as the best talents from the high-profile universities are concerned, companies have to come up with exciting packages so as to ensure that the highly-talented lot can become a part of their functioning. So, as far as the current research is concerned, an employee brand is what attracts the employees towards a company. It is actually an image that the company makes of itself in the minds of many that it is the best place to get employed at. An employee brands ensures a sense of belongingness in the people and this makes the employees play an integral role in the achievement of success. Hence, one can say that an employee brand is the value of a company that exists in the corporate. Hence, one can say that in the present scenario, one of the goals of a company is related to employee branding. This goal is to achieve customer satisfaction where the customers are nobody but the employees themselves. One can also introduce employee branding as one of the core values of an organization. Those companies that this research has seen to have a good image in the market place are the ones which also have a good extent of employee brand attached to its name. The most important question that needs to be answered with respect to brand employer building is that the company has to know as to what they are and what their vision is. Along with this, they also have to meet the expectations of the stakeholders in the meanwhile. (Mangold, 2004)
Internal View of Employee brandingOne must be able to define the meaning of employee branding to the company. It must be remembered that employee branding is actually the image of an organization for the people working in the organization. It is this reputation that the companies make of themselves inside their premises that are also carried outside to the passive candidates, the customers, the clients and also the others who are affected by the proceedings of the company. Hence, one can say that within the company, employee branding is done to attract the employees, and also for their subsequent retention in times to come so as to improve the company’s image of employee branding. The management of every country has to understand a very simple fact that it can’t lay a narrow focus on the employee branding. If this is done, it would only be a departmental project and would not have been entitled to be a part of the overall business strategy of the company. One must keep another fact clear that if employee branding is only considered to be a part of the recruitment process and then given the back seat, there will be too many cases of absenteeism resulting in subsequent resignations at frequent intervals. (Turning staff into brand ambassadors, 2009)
Importance of defining Employee Brand ObjectivesEvery activity that is regular in a company requires a definition for its subsequent planning. The reason for the same is that once the objectives are defined, the company would certainly save a lot of money and time in the process that are carried in the latter stages. We are all aware of the fact that every company has a different lifecycle stages and objectives at different times. So, defining the employee brand objectives would be of help at all these life stages that the company has For example, one of them can be to establish an employee referral program. These objectives with respect to employee branding can be to integrate the culture of two companies in process of doing a merger, or to decrease the turnover rates of the employees, to increase the hire volume for a particular period of time, training to improve the quality of the employees, and also to update the career section in the websites to ensure that the company can convey the idea of employee branding and the importance that it holds in the organization. These are all the cases that need to be defined with respect to employee branding for better implementation and subsequent success of the company. (Pickard, 2009)Relationship between Employee branding and Marketing and CommunicationsA company must define the ownership of a brand strategy so as to make a reach to the consensus and also so that the employees of the country remain united in their ways. The management of a company must always take the forefront in driving employee branding with the help of education in the organizational premises and also by awareness building. There are certain employees who stand as unconditional and do not require a general need for motivation. But for most of the organizations it is a long-term and also strategic attempt of talent management. These strategies are designed in order to attract, keep busy, prevent absenteeism etc and these strategies can only be fulfilled by a collaboration of the employee branding department with the marketing and communications department. As for example, the marketing and communications department s can be of extreme help in the case of analysis through websites, or also in the segmentation of the target market. Research says that wherever this collaboration stays weak, there is certainly a large struggle, or delay in the projects or even the creativity can be minimized to a large extent.Modes of Discovering Employee brandOne can develop an employee branding strategy by making a comprehension of the culture followed in the organization, the work experiences of candidates, the drivers of talent, external perspectives of the organization, vision of the organization, the leadership issues and also the management practices. If a company focuses on these areas for discovering its employee branding, it would be able to make a construction of its message platform which would have the characteristics of being the most authenticated, of a compelling nature and also distinguished. This systematic procedure would also be embraced perfectly in the internal organization. Other than this, the external reach of the organization would also better as a result.There are also various ways of carrying the development program of employee branding. These are both quantitative and qualitative research. This can be in the form of focussing on groups, conducting interviews of leaders and also meetings and seminars. One can also gather competitive intelligence in the process. If the company wants to develop itself externally as well, it can check the online reputation of the firm so as to find out the views of the organization about what is said about them on the web through the blogs, or some social networking sites like Facebook and Orkut.Role of the CEO and the Higher Authorities in Employee brandingIt is extremely important for a company to have its top management converse about the employee brands in the earlier stages of the development of the same. There is an institute called the Employee brand Institute which suggests that it is highly positive for a company’s future prospects to get involved with the key stakeholders on this issue. These issues can include the following:* The support of employee branding in development of the business strategy
* The culture of the organization and its consistency across the globe
* The perception of the organization both internally and externally
* The channels of communication for bottom-up and vice versa
* The most critical positions of success and the extent to which the company has gone in achieving the same
* All the above defined can be with respect to the attraction of the employees towards the organization, the engagement in achieving the organization’s goals and finally the removal of policies of absenteeism from the organization and achieve maximum retention of employees (HR faces the challenges of 2002, 2002)Significance of Employee brandMany researchers have argued that in spite of following all the characteristics of employee branding, companies have generally considered it as a shortcut for getting the best talent available in the surroundings. Many companies also tie up with ad agencies so as to market their employee branding even if they do not practice them in reality. These are some of the activities which fall totally against the much valued significance that employee branding has. It is often said that if one takes good care of his guests, there is all the probability that the guest will become your own and will continue to be loyal with you. This is followed by organizations like Google and Marriott. Every organization must understand this fact very clearly that the organization’s core values are defined by the extent of being productive and responsive towards the customers. In others words it is a common belief that if a company takes care of the people it affects, these people would certainly take care of the company. The competitive world of today teaches a very simple concept which is that every gain is mutual. Along with the services, it is the employee brand of a company that it would have to deliver to make the best possible returns.Implementation in UAEEmployee branding has seen its heights touched in UAE. One can see that every now and then there are some new entrants into every big organization. For example, if one has a look at the statistics of the country, more than 80% of the population is that of the expatriates. The level is even increasing every now and then. For a person to make a living in country, the work atmosphere has to be very good and along with that it is also required that the companies offer many opportunities for the candidates. Both these characteristics on which the employee brand depends are highly followed in UAE.Employee branding and Tourism in UAEThe incessant development of tourism in the country is based on a number of reasons. There is an entire integrated system that is responsible for the same. The country would never have had the same number of tourists just with the advancement in the infrastructure itself. There are also many other reasons for the same. These reasons include the application of employee branding in some of the famous companies in UAE. Alshamel Holidays is a very well-known name when it comes to tourism planning in the country. The company has reached its success because of the fact that the employees are highly satisfied with the processes that are followed by the company. The company has attracted the employees not just by giving exciting packages in terms of money and the other extra incentives along with it, but also with the level of motivation that is practiced in Alshameel Holidays. The organization connects more than 45,000 hotels all over and most importantly; this strong network is maintained by individuals employed all over.The difference that the company has with respect to other holiday designing organizations like Al-Futtaim is that, the company has made an image of itself that can’t be imitated in the market. The company has used its employee brand strategy as a part of the organizational goals that have been discussed in the first section. There are many companies that are looking forward to hire the type of employee collection that Alshamel Holidays can offer but the only difference is that they have used the false significance of employee branding as mentioned above. Many tourism companies only guarantee a democratic mode of leadership with a flat organizational structure where the employees would also have their say in making strategies. This is actually followed in Alshamel Holidays organization. Every seminar which is held so as to make the strategies to attract new tourists is also attended by the other employees as well whom the company feels to make a suitable contribution in the making. This also develops a healthy competition amongst the employees and the employee branding is advanced further. Once again, we see that a mutual benefit has a major role to play. The company’s prospects increase this way as well as the employees’ morale.Employee branding and Real Estate in UAENot many of us are eluded from the fact that the real-estate business in UAE is amongst the best in the world. Once again, there are many reasons for the same. The country has seen some of the nest structures that it would not have even dreamt about in the past. Where did all the skill come from? Every real-estate company in the country follows the principle of Employee branding. They know exactly where they are and what they want to become. Not only this, they are also particular about giving the employees all the benefits that they deserve and even more on the company’s success. Whichever company does so, has an image for employee branding and wherever this is not possible, the case is different. A UAE citizen must have heard the names of Emaar Properties and also Emirates Property Investment. The two companies are the representatives of real estate business in the country. They are responsible for making the tallest structure on earth, the largest mall in the earth and also have the reputation of accommodating the highest number of people in the world. It is not just a matter of chance that has made this a reality. The companies have the best employees that a real estate company can ever have. First of all, their recruitment policies implement the employee branding to the fullest.The employees are attracted by the already created image of excellent work conditions within the company. Also, they are given the best packages and incentive in course of their working in the country. But, for most other real estate companies this is the end of employee branding that they do. On most occasions, the companies do not even follow the incentive policy that they promise. This is the reason that in spite of the exceptional success of the real estate business in the country, there are very few actually known. Here again, we can see the mutual advantage of the employers and the employees. Once the old employees resign old companies, they move on to companies like Emaar and Emirates Properties. This way, the latter companies also have an idea of the competent strategy that is made. One of the best ideas of employee branding that are followed by the top management in Emaar and Emirates Properties, is that they always hold meeting in personal with the employees so as to follow the purpose of attracting and retaining. This way, even the level of absenteeism and initial resignations are prevented. The best part is that the top management also follows the ides of employee branding with respect to the work experience of the employees and also the talent that they are capable of. They do not leave a stone unturned in motivating the employees as and when required. The two companies are also highly bothered about the fact that they have an excellent external image. This is because; the entrance of employees is highly based on the same. (Warren, 2009)Employee branding and Hotel Industry in UAEWe have all heard about the Hilton Hotel in UAE and the Le Meridian hotel in Jumeirah Beach. These are amongst the best hotels that even middle class tourists can hope to accommodate themselves in. Not everybody in the country has the privilege to afford Burj Dubai. But when it comes to making profits, the two hotels are not far behind Burj Dubai! A very important reason behind the same is the applicability of Employee branding in the two hotels. Even during seasons when the rates are slashed, the guests are treated in the best possible manner. The two hotels believe in the principle that if a hotel takes care of the guests, the guests will take care of the hotel and also be an integral part of the same by being loyal in the future. This can certainly not happen without the significant contribution of the hotel staff. The staffs of Le Meridian and Hilton Hotels in UAE are recruited from amongst some of the best hotel management institutes in the world. The credibility of the staff is so much that they can also be recruited in hotels like Burj Dubai and that too with higher salaries in the beginning. But what keeps them to the mentioned hotels is the amount of care that the top management has for them.Not many employees are given the option to choose amongst their own suitability of duty timings. These hotels are amongst the only exceptions that allow this to happen. There are many occasions that even the higher officials are ready to assist the staff during extra critical situations. This not only gives a sense of confidence amongst the employees but also makes them loyal to the respective hotel in the future. The two hotels are so bothered about their staff that they keep taking their interviews and also be a part of observations so as to see if the leaders behave ethically or not. Much to the surprise of many leaders, the hotels also take action against the leaders who do not turn favourites amongst the staff. Even though it does decrease the power to control, the company sees to it that the results are very close to what actually takes place in the practical sense. Another principle of employee branding that the two hotels follow is to check the distribution channels. A guest is served only after a systematic set of processes followed by the hotels. For example, the receptionist, the escorts, the serving staff, the cleanliness staff and all other departmental staff that the customers encounter. The two hotels ensure that all these staffs are happy with the proceedings of the hotels. The reason for the same is that, if this is not followed and even if one distribution channel fails, the hotels’ reputations would be at stake. So, one can see that the employee branding ideology of frequent conversation with the staff for the betterment of the organization is highly followed in Le Meridian Hotel and Hilton Hotel for their best prospects.